Intellectual Property makes you or your business worth more than you can be worth on your own. IP lets you command a premium for your services. It lets you make money in your sleep. It lets you create a business that can be sold to others or passed on to your heirs.

Too often IP discussions focus only on legal rights: patents, trademarks, copyrights, trade secrets, domain names and right of publicity. These are important, of course. But the are the merely legal tools for protecting key business assets. The starting point for IP should be the underlying assets: information, innovation, content, brands, names, reputation, websites, and more.