My experience as an inventor combined with my work as a coach for inventors has resulted in the following 10 truths that every inventor needs to know.

1. New product ideas are a dime a dozen. (An invention’s value is directly related to how close the product is to commercial success.)

2. More inventors waste more money thinking that other people are going to take their product to market for them. (Moving an idea to commercial success is a long, time consuming, expensive process and you are the best person to do it. You have more knowledge, more passion and more at stake.)