Apr
You Can Trademark A Lot More Than You Think
Discussing a trademark in general is often difficult. Why? It has to do with the fact that you can trademark many things that are unique and entirely different.
When a person thinks of a trademark, most picture a logo of some sort. The swooping Coca Cola brand name is the classic example. Another example is the big red “O” you see in the television commercials for Overstock.com. Such examples of trademarks are fairly standard and most people can understand them without much effort.

