A trademark is a unique name, word, phrase, logo, symbol, design, image or a combination of these elements that uniquely identifies your product or service to your customers and distinguishes you from your competitors. By registering your trademark, you provide your company, your product and your services with government protection that are part of the benefits of trademark rights. With a registered trademark, your competitors will not be allowed to use a logo or name of the same likeness, or produce a product or offer services that are similar to yours. For example, Apple produces computer products with an Apple logo. Another company cannot use the apple, or something similar to an apple, to identify themselves within the same industry. Sometimes the benefits extend beyond industries as well.